FICO Success Snippet Featured by Gartner

Gartner analyst Jim Sinur picked up on a recent FICO success story featuring Blaze Advisor Business Rules Management System for context sensitive, event based marketing. As Sinur points out, customers now expect companies to understand their preferences and market accordingly...

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CEP a Predictive Modeling facility? Myth!

-- Posted by Carole-Ann Despite my efforts to simplify the Decision Management picture, especially as it relates to CEP, BRMS and BPM, it seems that the CEP buzzword turned into an omnipotent ruler of the Decision Management world, at least...

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An attempt at demystifying CEP, BPM and BRMS

-- Posted by Carole-Ann The more I read on Complex Event processing (CEP), the more I believe that people are confused or people are trying to confuse end users. It reminds me of the Business Process Management (BPM) / Business...

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Right here, right now with EDM

(Posed by guest blogger, James Taylor) Richard Higginbotham wrote a nice little post over on mycustomer.com called "Right here, right now: Event-triggered marketing". The use of enterprise decision management or EDM to deliver on this kind of customer-centric, event-based marketing...

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BEA on Event Driven Architecture Sounds a lot like EDM

Yesterday BEA Systems released a white paper summarizing their findings of a customer study regarding Business Process Management (BPM). The paper is titled “The State of the BPM Market – Business and IT: Solving Process Problems Together.” BEA also culled through numerous analyst and other industry expert insights to narrow in on the key trends driving adoption of BPM related technologies. There were two especially notable items in the report that show an Enterprise Decision Management (EDM) approach to operational decision automation, connection and improvement is becoming an increasingly mainstream concept – even if the term EDM isn’t the label.

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Call for Presentations - the new EDM Summit

How are you integrating business rules and analytics? How are you adding intelligence to your business processes? How are you putting analytics to work in your operational systems? How, in other words, are you using Enterprise Decision Management (EDM) to...

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Here's how Enteprise Decision Management puts location awareness to work

(Posted by guest blogger, James Taylor) I saw this post by Charlie Bess of EDS today - Location awareness -- the tip of the iceberg. Charlie makes the great point that knowing where something or someone is (location awareness) is...

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Using EDM to deliver event-based marketing

(Posted by guest blogger, James Taylor) Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing last week. The abstract of this paper says: Successful event-triggered marketing is a process of identification, categorization, monitoring, optimizing and executing. Marketers that...

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Progressive Financial Services Firms Demonstrate the Value of Predictive Analytics; Decision Services Offer a Path for Others to Follow

Yesterday an article I wrote about Decision Services appeared in the online edition of DM Review’s December 2007 issue ("Decision Services: Pragmatic Real-Time Analytics"). In it, I describe how Decision Services, by providing a framework for managing both business rules and analytics, can pave the way toward adopting predictive analytics.

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Decisioning in a loosely-coupled process

Jack van Hoof had a great article today - How to implement a loosely coupled process flow (EDA). A great illustration of how to use a decision service to loosely couple. I have blogged about SOA/EDA and EDM before and...

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