How Banks are Taking Big Data Lessons from Retailers

The news is filled with stories about how companies are beginning to harness the masses of data swirling around us, thanks to the advent of social media and a wealth of other transactional data. The key challenge is to sift...

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Finding Value in Social Media Data

Everyone is looking for new techniques that will help them leverage Big Data. One of FICO’s scientists, Xing Zhao, recently married a popular collaborative filtering algorithm, matrix factorization, with our powerful segmented ensemble models, in FICO Model Builder. The result...

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CEP a Predictive Modeling facility? Myth!

-- Posted by Carole-Ann Despite my efforts to simplify the Decision Management picture, especially as it relates to CEP, BRMS and BPM, it seems that the CEP buzzword turned into an omnipotent ruler of the Decision Management world, at least...

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Predictive Analytics are hot!

-- Posted by Carole-Ann We just hosted an introductory webinar on Predictive Analytics and I was amazed at the turn out. BRMS practitioners are now getting interested in mass... They are engaging with FICO into education, discussions, etc. Why? I...

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Will Data Drive Decision Improvement?

-- Posted by Carole-Ann In the past few weeks I have been briefing our internal teams, external customers and industry analysts on our Decision Improvement capabilities. One of the topics that was the most foreign to the BRMS addicts was...

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Live from InterACT - Mark Greene's Keynote

(Posted by guest blogger, James Taylor) As Mark is the CEO of Fair Isaac I thought I would blog this one over on this blog rather than on the Smart (enough) Systems blog where the rest are going to be....

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Call for Presentations - the new EDM Summit

How are you integrating business rules and analytics? How are you adding intelligence to your business processes? How are you putting analytics to work in your operational systems? How, in other words, are you using Enterprise Decision Management (EDM) to...

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The 2008 Rexer Analytics Data Mining Survey

(Posted by guest blogger, James Taylor) Karl Rexer sent me this year's Data Mining Survey and asked me to ask my readers to please participate in it this year. Last year he got some great results which I discussed on...

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Using EDM to deliver event-based marketing

(Posted by guest blogger, James Taylor) Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing last week. The abstract of this paper says: Successful event-triggered marketing is a process of identification, categorization, monitoring, optimizing and executing. Marketers that...

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The future of BI had better include EDM

(Posted by guest blogger, James Taylor) A number of posts on what the future of BI is likely to bring caught my eye this morning and I thought I should add my thoughts on how I see BI evolving into...

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