How Banks are Taking Big Data Lessons from Retailers

The news is filled with stories about how companies are beginning to harness the masses of data swirling around us, thanks to the advent of social media and a wealth of other transactional data. The key challenge is to sift...

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Using EDM to build effective sales scripts

Posed by guest blogger, James Taylor) CRM Daily had an interesting piece on the power of scripting sales. The article's main focus was on how to disqualify bad prospects quickly but it made me think about the power of Enterprise...

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Rewards? Experience? Loyalty? EDM!

Posed by guest blogger, James Taylor) I saw a couple of interesting posts when I returned from IBM's IMPACT show this week (blog posts here) -Jim Berkowitz on Want Customer Loyalty? Improve Customer Experience First and Ginger Conlon on Making...

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Right here, right now with EDM

(Posed by guest blogger, James Taylor) Richard Higginbotham wrote a nice little post over on mycustomer.com called "Right here, right now: Event-triggered marketing". The use of enterprise decision management or EDM to deliver on this kind of customer-centric, event-based marketing...

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Here's how Enteprise Decision Management puts location awareness to work

(Posted by guest blogger, James Taylor) I saw this post by Charlie Bess of EDS today - Location awareness -- the tip of the iceberg. Charlie makes the great point that knowing where something or someone is (location awareness) is...

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Using EDM to make your ATMs into a sales channel

(Posted by guest blogger, James Taylor) My friends over at the Analytical Engine had an interesting post this week - ATM Machines As A Sales Channel. Their focus was on pre-approved offers and the possibility of loading them onto the...

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Some thoughts on BI and analytics in retail banking

(Posted by guest blogger, James Taylor) Late last year the folks at Datamonitor published Business Intelligence in Retail Banking (Review Report). I finally got to read it today and it is, overall, a very interesting paper and I recommend it...

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Customer Interaction Management needs EDM

(Posted by guest blogger, James Taylor) It seems to be customer interaction week (month) on my blogs. Today I finished reading an article that prompted this post - Service-Oriented Customer Interaction Management by Ashutosh Roy of eGain. There was a...

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Using EDM to improve the customer experience

(Posted by guest blogger, James Taylor) Dale Wolf had a post this week titled "9 Steps to a Valued, Differentiated and Consistently Delivered Customer Experience". It was a very useful list and it seemed to me useful to map Enterprise...

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Using EDM to deliver event-based marketing

(Posted by guest blogger, James Taylor) Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing last week. The abstract of this paper says: Successful event-triggered marketing is a process of identification, categorization, monitoring, optimizing and executing. Marketers that...

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