Live from InterACT - Bernhard Nann's Keynote

(Posted by guest blogger, James Taylor) Back to this blog for a session on Fair Isaac's product road map presented by Bernhard Nann, Fair Isaac's CTO. Fair Isaac is in the middle of a major evolution in their decision management...

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Using EDM to build effective sales scripts

Posed by guest blogger, James Taylor) CRM Daily had an interesting piece on the power of scripting sales. The article's main focus was on how to disqualify bad prospects quickly but it made me think about the power of Enterprise...

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Rewards? Experience? Loyalty? EDM!

Posed by guest blogger, James Taylor) I saw a couple of interesting posts when I returned from IBM's IMPACT show this week (blog posts here) -Jim Berkowitz on Want Customer Loyalty? Improve Customer Experience First and Ginger Conlon on Making...

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Call for Presentations - the new EDM Summit

How are you integrating business rules and analytics? How are you adding intelligence to your business processes? How are you putting analytics to work in your operational systems? How, in other words, are you using Enterprise Decision Management (EDM) to...

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Adaptive Business Applications with EDM

(Posed by guest blogger, James Taylor) I have been thinking about adaptive applications recently and about what makes an application adaptive (see my twitter stream for instance). This seems like an important topic as people throw "business agility" and "agile...

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Using EDM to make your ATMs into a sales channel

(Posted by guest blogger, James Taylor) My friends over at the Analytical Engine had an interesting post this week - ATM Machines As A Sales Channel. Their focus was on pre-approved offers and the possibility of loading them onto the...

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Customer Interaction Management needs EDM

(Posted by guest blogger, James Taylor) It seems to be customer interaction week (month) on my blogs. Today I finished reading an article that prompted this post - Service-Oriented Customer Interaction Management by Ashutosh Roy of eGain. There was a...

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Using EDM to deliver event-based marketing

(Posted by guest blogger, James Taylor) Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing last week. The abstract of this paper says: Successful event-triggered marketing is a process of identification, categorization, monitoring, optimizing and executing. Marketers that...

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Getting Started with Adaptive Control

(Posted by guest blogger, James Taylor) As I talk to more companies adopting EDM (and more companies delivering it), it is increasingly clear that the role of adaptive control cannot be understated. Simply put, adaptive control is the systematic testing...

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What's old is new - personalization is back

(Posted by guest blogger, James Taylor) One of the most common reasons for discussing enterprise decision management, and one of the most common ways in which people want to make their systems smarter, is in personalizing them. Making a system...

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