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FICO Success Snippet Featured by Gartner

Targeted marketing
Gartner analyst Jim Sinur picked up on a recent FICO success story featuring Blaze Advisor Business Rules Management System for context sensitive, event based marketing. As Sinur points out, customers now expect companies to understand their preferences and market accordingly with highly relevant offers.

Business Rules Management plays an important role in understanding what action to take when an event occurs and to coordinate the delivery of consistent messages across every touchpoint.

Check out his blog post for the full story.

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