individual-entry-BA-Blog

« Analytics and Big Data are Key Technology Trends for 2013 | Main | The Complexity of Sports Scheduling »

FICO Success Snippet Featured by Gartner

Targeted marketing
Gartner analyst Jim Sinur picked up on a recent FICO success story featuring Blaze Advisor Business Rules Management System for context sensitive, event based marketing. As Sinur points out, customers now expect companies to understand their preferences and market accordingly with highly relevant offers.

Business Rules Management plays an important role in understanding what action to take when an event occurs and to coordinate the delivery of consistent messages across every touchpoint.

Check out his blog post for the full story.

First time on the EDM blog?
Subscribe to the EDM blog feed or check out some other recent posts:

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451629b69e2017d3d64277b970c

Listed below are links to weblogs that reference FICO Success Snippet Featured by Gartner:

Comments

The comments to this entry are closed.

Search Site


  • dmblog.fico.com

Subscribe

  • enter your email

Upcoming Events

  • FICO Tools & Analytics User Forum 2012
    BERLIN: September 11-12, 2012 LONDON: September 18-19, 2012 Gain new insights for improving business performance through advanced analytics and decision management tools.