individual-entry-BA-Blog

« Making loyalty programs wotk with EDM | Main | Using EDM to make call centers work better »

Please ignore the typo - EDM is an approach

Nice article on EDM in SDA India based on an interview with a colleague (hi Bill). They messed up the title - it should say that EDM is an APPROACH and not a platform -  but the interview makes some key points:

For more you could try the EDM FAQ or buy Smart (Enough) Systems

Technorati Tags: , , , , , , , , ,

First time on the EDM blog?
Subscribe to the EDM blog feed or check out some other recent posts:

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451629b69e200e54ed8cfdf8833

Listed below are links to weblogs that reference Please ignore the typo - EDM is an approach :

Comments

The comments to this entry are closed.

Search Site


  • dmblog.fico.com

Subscribe

  • enter your email

Upcoming Events

  • FICO Tools & Analytics User Forum 2012
    BERLIN: September 11-12, 2012 LONDON: September 18-19, 2012 Gain new insights for improving business performance through advanced analytics and decision management tools.