« Yahoo's senior marketer tells you to use EDM (kinda) | Main | Remember: Don’t Crush ‘Em, Restore ‘Em »

Technology and the changing face of insurance

Ian sent me this link - Safeco Launches Teensurance Tech Product - and I thought this was interesting as it shows how technology can impact insurance. The particular article is about a service offered whereby teenaged drivers' behavior can be monitored and their parents notified when they exceed agreed speed limits etc. The next step would seem to be to start charging based on this behavior (a form of pay as you drive insurance perhaps) or to use predictive analytics to tell when behavior is potentially risky (as our partner DriveCam already does for instance). Start adding in the kind of sophisticated rule-based monitoring used in some remote healthcare solutions (like this one from kiwok) and you get insurance driven by your actual behavior with parents getting exactly the monitoring and notification they want.

"May you live in interesting times"

Technorati Tags: , , , , ,

First time on the EDM blog?
Subscribe to the EDM blog feed or check out some other recent posts:


TrackBack URL for this entry:

Listed below are links to weblogs that reference Technology and the changing face of insurance:


The comments to this entry are closed.

Search Site



  • enter your email

Upcoming Events

  • FICO Tools & Analytics User Forum 2012
    BERLIN: September 11-12, 2012 LONDON: September 18-19, 2012 Gain new insights for improving business performance through advanced analytics and decision management tools.