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What do people do with analytics?

Interesting little poll over on KD Nuggets today - readers were asked where they had applied data mining in the last 12 months. The top 5 were:

  • CRM (26.1% of respondents)
  • Banking (23.9%)
  • Direct Marketing/ Fundraising (20.3%)
  • Science (18.8%)
  • Fraud Detection (18.8%)
  • These sound about right for predictive analytics and enterprise decision management (EDM) too, though I am not sure the Science category would do as well if we were considering EDM. Interestingly Customers Service/CRM, Banking, Marketing and Fraud are all categories on the blog.

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