individual-entry-BA-Blog

« Book Review: Refactoring Databases | Main | An EDM blogroll »

Not just cross-channel, customer-centric

I saw this interesting Q&A today over on Intelligent Enterprise - Crossing Channels: Q&A With Best Buy's Matt Smith. The Q&A covered how Best Buy is moving into cross-channel analysis and how it hopes to use this as the basis for better serving and marketing to its customers. Those of you who read the blog regularly will know that customer-centric decisioning, and the analytics it requires, are a big part of how Best Buy turns this cross-channel data into equally cross-channel actions. For more, check out this post on their presentation at our recent InterACT event, or this post on capitalizing on customer insights. I also mentioned them when I posted a complaint about the long tail.

Technorati Tags: , , , , , , , ,

First time on the EDM blog?
Subscribe to the EDM blog feed or check out some other recent posts:

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451629b69e200d8357f7ef669e2

Listed below are links to weblogs that reference Not just cross-channel, customer-centric:

Comments

The comments to this entry are closed.

Search Site


  • dmblog.fico.com

Subscribe

  • enter your email

Upcoming Events

  • FICO Tools & Analytics User Forum 2012
    BERLIN: September 11-12, 2012 LONDON: September 18-19, 2012 Gain new insights for improving business performance through advanced analytics and decision management tools.