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From data to decision: Transforming Marketing Data to Enable Decision Management

My colleague Kevin Haas gave this presentation at the Unica Marketing Innovation Summit recently. The session was called "Data to Decision: Transforming Marketing Data to Enable Decision Management" and described as follows:

Leading organizations are focusing on managing the decisions around what customers to market to and what messages to use. At the foundation of these initiatives lies the collection and management of rich customer data. This session discusses practices and policies to optimize customer data organization, data quality, and data management principles to enable organizations to maximize their customer data assets.

Here are the slides:

I blogged about a Unica white paper recently too (here) and there is more on personalization (like this) and other aspects of customer service and marketing.


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