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A word about analytics

I was wandering around our R&D facility yesterday and saw a great sign

Analytics simplify data to amplify its value

Now I have no idea if this is original or a well-known analytic quote. Regardless, I think it is very relevant:

  • Most business users would say they want usable, actionable information not just data
    • Analytics amplifies value by replacing large amounts of data with a statement encapsulating what that data implies
  • Better data adds no value. Better decisions thanks to better data do.
    • Analytics turn data into a prediction that helps make better decisions
  • Front-line staff and self-service websites can't analyze data during a transaction
    • Analytics use the data to drive a better response

And so on. It was just such a great phrase I had to end the week with it.

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