Speaking on personalization at Content Week 2007

I am presenting on Extreme Personalization for Markets of 1 at Content Week 2007. The session will cover developing micro-segmentation and other advanced analytics, technologies for personalization such as business rules, collaborative filtering and how to deliver the right content,...

Precision marketing with EDM

I saw an article by Leslie Ament over on DM Review today - "The Precision Marketing Imperative". Leslie introduces some of the key concepts behind precision marketing and has this great definition Driving continuous performance improvement through the use of...

Building a nimble organization with EDM

Hugh Taylor (no relation), with whom I am giving a webinar on "Agile Compliance" tomorrow pointed me at a McKinsey report "Building a nimble organization" in the McKinsey Quarterly (subscription required). This McKinsey report defines nimble organizations as having agility...

Business Intelligence 2.0 and Enterprise Decision Management

I have been reading a few things on "BI 2.0" and it made me wonder about the phrase and about the differences, or similarities, between BI 2.0 and EDM. I know Charles Nicholls of SeeWhy and read his nice little...

Article on SOA and business rules

I recently wrote an article on SOA and business rules for Thomas Erl's new magazine website SOA Magazine. Thomas is well known as an author on SOA and the site has some great articles. You can subscribe to an RSS...

Agile Compliance - upcoming webinar

Hugh Taylor and I are presenting Agile Compliance with Rules and SOA at an Intelligent Enterprise TechWebCast. I look forward to "seeing" you there. Technorati Tags: business rules, SOA, compliance

If you think people buy from people, think again

Interesting presentation by Henry H. Harteveldt of Forrester on "Creating Emotionally Engaging Digital Experiences" at the Consumer Forum 2006 What strikes me about this is the extent to which electronic interactions are going to drive the customer experience. This proliferation...

Poor decision-making has consequences

Teradata conducts an annual survey around analytics. This came out a while back and was summarized in a press release - More Decisions, More Complexity, More Data: Teradata Survey Validates Global Phenomenon. There were some conclusions in this report that...

Automating and improving pricing in banking

I saw this piece on "Best Practices in Customer Management: Some New Methods Breaking Out" by Kathleen Khirallah over at Tower Group. Kathleen is always a thoughtful writer and this piece was no exception. One of the take-aways struck me...

Article on analytically-driven processes

There's a great article on Coming Soon: The Analytically Driven Process in the DM Review newsletter this week. Of course, I wrote it so I would say that wouldn't I... If you like it you might like this post from...