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Free webinar with Tom Davenport on analytics

The folks at Aquent let me know that they are sponsoring a webinar with Professor Tom Davenport (about whom I have blogged about his writings and about his presentations) author of “Competing on Analytics: Move Faster, Accomplish More, and Avoid Mistakes by Learning From The Best”. The seminar is on October 31, 2006 @ 1:00 pm EST. Tom will discuss what data-driven marketing is (and isn’t), the broad strategies and specific tactics these early adopters believe were essential to their success (and what they’d do differently next time), and how marketers can be professionally successful in these tumultuous times. You can register at

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Zach Gemignani

We have been poking at Tom Davenport's "Competing on Analytics" for a while, so I'm interested to hear him in person. While we appreciate that he has shined the spotlight on the value of analytics, his talking points feel heavy on platitudes and light on constructive guidance.

FYI: We will be discussing and responding to Tom Davenport’s presentation over here:

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